Blue Lagoon enhances menu board flexibility across Glasgow with NowSignage

Blue Lagoon, one of Glasgow’s most recognised fish and chip chains, has adopted NowSignage to manage digital menu boards across its multiple locations. With sites spread across the city, the business required a signage solution that could adapt to frequent menu changes, different price points, and localised promotions, all while remaining easy to manage from one central location.

With menus that change based on time of day, day of the week, and even school schedules, the team needed a way to quickly and efficiently update digital menu boards across all its stores without manual intervention. From lunchtime specials to student-focused deals and location-specific pricing, their signage strategy demanded a platform that was both flexible and reliable.

To meet this need, Blue Lagoon turned to NowSignage. The platform’s playlist and scheduling features gave them the control and agility they were looking for. They make full use of the playlist functionality, managing several different playlists tailored to specific scenarios. These include weekday and weekend menus that vary in pricing, special menus that appear only during school hours, and location-specific content for each store across Glasgow. All of this is managed centrally, allowing the team to regularly update menus and promotions without needing in-store input.

One of the most powerful tools for Blue Lagoon has been the scheduling feature. Content automatically flips between different menus throughout the day, such as switching from a breakfast or lunchtime menu to an afternoon student offer. This ensures customers always see accurate and relevant content, while reducing the operational burden on store staff.

By adopting NowSignage, Blue Lagoon has created a more dynamic and responsive digital menu board strategy. They’ve improved the customer experience, streamlined operations, and gained the flexibility to act quickly when updating pricing or launching new promotions. With NowSignage in place, Blue Lagoon continues to serve up quality food with efficiency and consistency across all locations.

To speak with our team or arrange a live platform demo please get in touch: https://www.nowsignage.com/contact-us/sales-enquiry