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Turn your screens into revenue machines. With NowSignage Ad Booker, you can create, schedule, and manage advertising campaigns across your estate while tracking performance and inventory with ease.
Bring your retail environments to life
- Automate in-store ad placement with the in-platform Ad Booker
- Deploy ePaper displays for shelf-edge pricing and in-store posters
- Track performance with proof-of-play reports on in-store ads
- Let customers explore products with interactive displays
- Deliver tailored content triggered by demographics, weather, or location
E-Paper Displays: Smarter shelf-edge and poster solutions
E-Paper displays are ideal for shelf-edge pricing and in-store posters, giving retailers a sustainable and flexible way to update promotions. Prices and product information can be updated instantly across every location, ensuring consistency while reducing printing costs and waste. With long battery life and no backlighting needed, E-Paper is perfect for high-volume retail environments where dynamic changes to promotions and stock details are critical.
Smarter targeting with age and gender triggers
Deliver the right message to the right shopper at the right time. With NowSignage’s integration with audience measurement technology, you can adapt screen content based on who is viewing. Whether it’s promoting grooming products to young men or highlighting family deals to parents, your displays stay relevant and engaging.
Manage every store screen from one place
Take full control of your retail screens remotely. Power displays on or off, push software updates, and manage networks across multiple stores without sending engineers on-site. NowSignage’s remote device management saves time, cuts costs, and keeps your screens running smoothly from a single dashboard.
Retail Case Studies
Update retail prices instantly across every store
Retailers can maximise sales opportunities by adapting prices and promotions based on store location, local demand, or time of day. For example, promote meal deals in city stores at lunchtime, highlight family offers in suburban branches at weekends, or push clearance discounts in areas with high stock levels. NowSignage ensures these dynamic campaigns run consistently across your network while protecting brand standards.
Take control of your screens instantly with OnDemand
Trigger content changes on any in-store screen directly from your mobile device. Whether it’s a sales rep launching a product demo video for a customer or staff displaying real-time dashboards, OnDemand makes it easy to react in the moment. One tap is all it takes to update your screens and keep content relevant.
Transform In-Store Screens Now
Showcase your products with stunning visuals
Bring your retail displays to life with high-quality images and videos. NowSignage supports 4K content and unlimited cloud hosting, making it easy to highlight products, promotions, and campaigns in the most eye-catching way at no extra cost.
Turn social posts into powerful in-store content
Showcase real-time social feeds, reviews, and user-generated content directly on your retail screens. NowSignage helps you build trust with customers while keeping displays fresh, engaging, and aligned with your brand identity.
Ready to bring digital signage to your store?
Get in touch using the form below for project pricing or a tailored platform demo.
Frequently Asked Questions
What considerations are important when implementing digital signage in retail environments?
Implementing digital signage in retail demands considerations for customer engagement, brand messaging, scalability, technical reliability, content relevance, and data-driven optimization. Customer engagement is key. Signage should captivate shoppers with compelling content, promotions, and product information, encouraging interaction and purchase decisions.
Brand messaging consistency is crucial. Signage should align with the brand identity while allowing flexibility for localised promotions or specific product highlights.
Scalability is essential for retail chains. Cloud-based solutions offer scalability and cost-effectiveness, facilitating updates across multiple stores or locations.
Technical reliability ensures uninterrupted service. Robust hardware and network connections prevent disruptions, ensuring consistent display and customer interaction.
Tailoring content to shopper preferences optimises impact. Dynamic scheduling allows for timely promotions, product launches, or seasonal offers, enhancing relevance and boosting sales.
Successful deployment of digital signage in retail requires a balance between customer engagement, brand messaging, scalability, technical reliability, content relevance, and data-driven optimization. This approach significantly enhances customer experience and boosts sales.
How can digital signage enhance customer experience and drive sales in retail environments?
Digital signage plays a pivotal role in elevating customer experience and driving sales in retail by delivering immersive, informative, and persuasive content. Improving customer experience is vital. Signage can showcase product features, promotions, or personalised recommendations, enhancing the shopping journey and facilitating informed purchase decisions.
Driving sales is achieved through impactful messaging. Signage can highlight special offers, limited-time discounts, or new arrivals, prompting impulse buys and increasing sales opportunities.
Scalability ensures consistency across retail chains. Cloud-based solutions facilitate updates and content distribution across multiple stores, ensuring uniformity in messaging and promotions.
Technical reliability guarantees uninterrupted service. Dependable hardware and network connections ensure seamless content delivery, maintaining customer engagement.
Tailored content based on shopper behaviour and preferences maximises relevance. Dynamic scheduling allows for the display of targeted content, increasing the effectiveness of promotions and offers.
Digital signage integration in retail significantly enhances customer experience, drives sales, and optimises promotional strategies, creating a more engaging and profitable retail environment.
How can I successfully implement digital signage to boost retail engagement and sales?
Successfully implementing digital signage in retail to boost engagement and sales involves focusing on customer-centricity, brand alignment, customization, technical reliability, content relevance, and data-driven insights.
Customer-centricity is fundamental. Signage should cater to shopper needs, displaying informative product details, promotions, or interactive features, enhancing the overall shopping experience.
Aligning with the brand is crucial. Signage must reflect the brand’s identity while allowing flexibility for localised offers or seasonal campaigns, reinforcing brand messaging.
Customization enhances engagement. Cloud-based solutions enable tailored content, ensuring that promotions and product highlights resonate with specific customer segments.
Technical reliability guarantees uninterrupted service. Reliable hardware and network connections prevent disruptions, ensuring continuous content delivery and customer interaction.
Relevance of content is key. Dynamic scheduling ensures the timely display of promotions, sales, or trending products, maximising impact and driving sales. Data-driven insights optimise strategies. Analysing customer behaviour and engagement metrics enables refinement of content and promotional strategies, boosting effectiveness.
Integrating digital signage thoughtfully in retail significantly enhances customer engagement, drives sales, and optimises marketing strategies, resulting in a more interactive and profitable retail experience.
How can digital signage transform retail stores?
Digital signage helps retailers engage customers with interactive displays, social media walls, and dynamic pricing. With NowSignage, you can create memorable in-store experiences that increase sales, strengthen brand identity, and keep content up to date across all locations.
What is a retail media network and how can it generate revenue?
A retail media network allows retailers to monetise their screens by selling advertising space to brands. Using NowSignage’s Ad Booker app, you can create, schedule, and track campaigns while managing inventory across your stores to open a new revenue stream.
Can I target digital signage content by age and gender?
Yes. NowSignage integrates with Quividi audience measurement technology, allowing you to tailor content to specific demographics. This means your screens can display promotions that are relevant to the individual customer viewing them.
How do I control multiple retail screens across different stores?
With NowSignage’s remote device management, you can control all your retail screens from one central dashboard. Power displays on or off, push app updates, and manage entire networks without sending engineers on-site.
How does dynamic pricing work in retail digital signage?
Dynamic pricing lets retailers update product pricing instantly across multiple locations. Whether you are launching a promotion or adjusting prices during peak times, NowSignage ensures pricing stays accurate, flexible, and consistent with your brand.
Can I change screen content in real time from a mobile device?
Yes. With OnDemand triggers, staff can update or take over store screens instantly from a mobile device. This makes it easy to tailor promotions on the spot or display dashboards for internal teams.
What type of media can I display on retail digital signage?
NowSignage supports high-quality 4K images and videos, with unlimited cloud hosting included. This allows retailers to showcase campaigns, product launches, and promotions in an eye-catching format that grabs attention.
Can I integrate social media into retail digital signage?
Absolutely. NowSignage allows you to display live social feeds, customer reviews, and user-generated content in-store. This builds trust, encourages engagement, and keeps displays fresh and relevant to shoppers.