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General EnquiriesIt enables businesses to efficiently manage inventory, ensuring ad space is optimised for maximum revenue. With intelligent campaign booking, advertisers can target their audience based on key parameters such as geographic location, venue type, and audience demographics. Integrated with programmatic ad platforms, Ad Booker allows for automated ad placement, making it easy to fill available slots with relevant content.
Maximise revenue with NowSignage's in-platform Ad Booker feature
The Ad Booker app simplifies digital signage ad management, optimising inventory for maximum revenue. Advertisers can target audiences by location, venue type, and demographics, while programmatic integration automates ad placement for seamless campaign execution.
The Ad Booker feature provides a powerful and intuitive platform for managing advertising campaigns.
Inventory Management
Simplify ad placement in your stores. Set ad slots, durations, pricing, and locations. Group screens for easy network-wide campaign assignments. Determine what times a screen is available to be part of your ad network and set different pricing during different hours.
Optimise Ads with Smart Inventory Placement
Using attributes in NowSignage you can ensure ads play in appropriate locations. Serve soft drinks ads in the beverage aisle or offer premium advertisers high footfall slots.
Campaign Creation
Easily create campaigns step by step; assign a brand, set dates, allocate screens, and upload artwork. Customisable options let users apply discounts, adjust pricing, and automate billing.
Make the Most of Filler Artwork
Schedule placeholder content when no paid ads are running, using it to promote own-brand products, support charities, or reward top-paying brands with extra exposure.
“We moved our large digital signage network to the NowSignage CMS to find a more effective way to manage our content. The user interface of the NowSignage platform makes it so simple to perform our entire content strategy, including the display of synchronised HD video content, interactive social media walls, and transparent LED walls in an array of custom resolutions.”
Samuel White, Retail Marketing Manager
Programmatic Integrations
NowSignage’s open API seamlessly integrates with leading third-party platforms, enabling automated, data-driven ad placements. This ensures advertisers connect with the right audience while maximising efficiency and revenue opportunities for retailers.
What is Programmatic Advertising?
Programmatic advertising uses AI and real-time bidding to automate the purchase and placement of ads, ensuring brands reach the most relevant audience at the optimal moment.
Trigger-Based Advertising
NowSignage enables real-time, dynamic advertising that adapts to factors like weather, demographics, and location, ensuring ads remain relevant and drive greater in-store engagement. Insert rule-based artwork to your campaigns that will only show when factors are met.
Have you considered?
Displaying cold drink promotions when temperatures rise or promoting raincoats and umbrellas during wet weather. Get creative with your campaigns and customers will engage.
Campaign Reporting
Track ad performance with Proof of Play, dashboards, and revenue insights. Optimise strategies and unlock additional revenue with data-driven decisions.
Allow the brands advertising on your network to view their own data
Give a limited access view to the brands advertising on your network so they can see their own data and monitor their campaigns without visibility of your whole network.