NowSignage Transforms Footasylum’s London Flagship into a Digital Destination

Located in the heart of London’s retail district, Footasylum’s new 20,000 sq ft flagship store on Oxford Street is a game-changer for high-street retail. With its bold digital-first approach, the store has attracted significant press attention, demonstrating how technology can elevate the in-store shopping experience. As Footasylum continues its mass rollout of digital innovation, its Oxford Street location stands as a prime example of cutting-edge retail technology in action, and NowSignage is at the heart of it.

Leading the brand into a new digital era

With a commitment to immersive in-store experiences, Footasylum has transformed its flagship store into a dynamic, content-driven retail space. The store boasts an impressive footprint of 50+ displays, strategically placed to capture attention and engagement at every step within the customer buying journey.

While the UK’s first ‘floating’ LED cube has stolen the spotlight, it’s just one piece of a larger, cohesive digital ecosystem, all powered by NowSignage’s leading CMS. From floor-to-ceiling window displays to immersive in-store motion screens, this installation is designed to create an interactive, high-impact retail environment.

Smarter Retail Experience

To bring this digital vision to life, NowSignage collaborated with ecosystem partners Philips and Giada, ensuring a smooth integration of high-performance digital signage solutions. NowSignage’s technical support team was on hand throughout the installation, Charlie Zammit, Head of Product at NowSignage said: “It was great to be involved in such a bold project, with our technical team assisting with complex LED configurations and our support team readily available to ensure everything ran smoothly. This installation sets a strong foundation for Footasylum’s continued growth.”

Each screen within the store is primed and ready for NowSignage’s Ad Booking capabilities, allowing Footasylum to leverage targeted advertising and promotions, further enhancing customer engagement and driving sales. As a multi-brand retailer, Footasylum stocks a variety of competing brands, making retail media a powerful tool to generate additional revenue streams through brand partnerships and strategic in-store advertising.

Retail at Scale: A Flagship Success Story

This store is a prime example of the scalability and power of NowSignage’s platform. It demonstrates how leading retailers can harness digital signage to create an engaging, data-driven retail experience for their customers.

As a result of this transformation, the store’s digital signage deployment has been nominated for the Best New Store Award at the Retail Week Awards 2024, recognising its impact on the retail sector.

NowSignage has successfully transformed Footasylum’s flagship store, setting a new standard for digital thinking in retail. Leading the way into the future of high-street shopping, this project proves the power of digital signage in enhancing the consumer experience and driving engagement.

Check out our video showcasing the work for Footasylum Oxford Street: