World’s Biggest Wingstop Redefining Fast Food Experiences with NowSignage

Last month, Wingstop opened its largest restaurant in Westfield Stratford City, London; a 5000 square-foot flagship space designed to offer a more elevated, immersive dining experience in one of the capital’s busiest shopping destinations. Powered by advanced AV technology and dynamic digital signage solutions from NowSignage, the flagship restaurant sets a new standard for engaging, tech-driven customer experiences.

Wingstop is Winning Over the UK

Founded in Garland, Texas, in 1994, Wingstop has grown into one of the world’s most popular chicken wing franchises, serving up its signature wings with bold flavours across more than 2,000 locations worldwide. In the UK, Wingstop’s rapid expansion is fuelled by its commitment to delivering not only great food but also engaging dining experiences that resonate with the Gen-Z demographic.

With a marketing strategy built around the generation’s love of TikTok and social media, Wingstop continues to blend high-quality dining with interactive technology to attract and engage its customers.

How NowSignage Powers Wingstop Westfield

At the heart of Wingstop Westfield’s setup is a suite of digital signage solutions powered by NowSignage’s cloud-based CMS. The platform is integrated across the restaurant’s various screens, including:

• 18-square-meter LED video wall at the entrance, captivating passersby with dynamic brand visuals

• 5 portrait Vestel digital menu board displays behind the ordering counter, showcasing menu items, promotions, and pricing.

NowSignage’s technology ensures that Wingstop’s digital content is always up-to-date, while offering the flexibility to schedule campaigns and adjust content at the touch of a button.

“NowSignage continues to advance their software to provide us with functionality that delivers great results. In the past 6-months they have released screen sync for our digital menu boards, weather-based content triggers for our window displays, and proof-of-play to analyse our content playback.” - Wingstop

Behind the Scenes: The Partners Powering Wingstop Westfield

To bring this immersive AV experience to life, NowSignage worked alongside SoulAV, the integrator responsible for installing the state-of-the-art screens throughout the venue. The restaurant also features a premium audio system by Martin Audio, hosting live DJ sets every Saturday afternoon, further enhancing the vibrant atmosphere.

A standout feature of Wingstop Westfield is the full store takeover capability. This functionality synchronises across all digital displays, from the 18-square-meter LED video wall at the entrance to the five Vestel menu boards behind the counter, while integrating with the audio sound system. During key promotional events or DJ sessions, the entire restaurant can transform into an immersive experience, captivating customers with unified visuals and audio. This creates an immersive dining environment that appeals directly to Wingstop’s tech-savvy Gen-Z audience.

How Digital Signage Levels up Wingstop Westfield

By leveraging NowSignage’s cloud-based CMS, Wingstop Westfield has transformed the dining experience into an interactive, visually dynamic journey for customers. Key benefits include:

• Engaging customer experiences with engaging digital displays

• Content updates for menu items and promotions

• Centralised content management across multiple screens

• A more elevated dining atmosphere with synchronised audio-visual technology

• The ability to host live entertainment events, creating a vibrant, social environment.

With this technology-driven approach, Wingstop is successfully catering to the next generation of diners, blending great food with immersive brand experiences.

Wingstop Westfield’s AV setup is a perfect example of how digital signage can transform the dining experience. Through collaboration with SoulAV, Vestel, Martin Audio, and NowSignage, Wingstop has created a flagship restaurant that sets a new benchmark for interactive, tech-led hospitality environments.

To speak with our team or arrange a live platform demo please get in touch: https://www.nowsignage.com/contact-us/sales-enquiry